Will Hobick

Will Hobick

I’m a design and growth leader

based in NYC.

About

I’m a design and growth leader building Rocket’s first Design Technology team, where I’m driving innovation at scale through systems thinking, rapid prototyping, and AI-powered tooling. With over a decade of experience at the intersection of design, product, and business strategy, I’ve built my career around helping organizations grow and adapt in rapidly evolving markets. Previously, I played a pivotal role at FlutterFlow—first leading growth to scale the platform from 250K to over 1.5 million global users, and later serving as Lead Product Designer to advance the platform’s design systems and user experience.


Beyond my work at Rocket and FlutterFlow, I've founded AGENZ, a creative agency serving venture-backed startups and enterprise organizations. I also actively advise multiple AI and tech startups, including MakeWell, PlayerFinder, and TrueLetter, and have co-founded ventures like Valley, which was backed by early investors in Uber, Robinhood, Calm, and Superhuman—spanning leadership roles in design, brand, and growth, with a track record of driving product strategy, scaling user bases, and delivering high-impact digital experiences.

I’m a design and growth leader building Rocket’s first Design Technology team, where I’m driving innovation at scale through systems thinking, rapid prototyping, and AI-powered tooling. With over a decade of experience at the intersection of design, product, and business strategy, I’ve built my career around helping organizations grow and adapt in rapidly evolving markets. Previously, I played a pivotal role at FlutterFlow—first leading growth to scale the platform from 250K to over 1.5 million global users, and later serving as Lead Product Designer to advance the platform’s design systems and user experience.


Beyond my work at Rocket and FlutterFlow, I've founded AGENZ, a creative agency serving venture-backed startups and enterprise organizations. I also actively advise multiple AI and tech startups, including MakeWell, PlayerFinder, and TrueLetter, and have co-founded ventures like Valley, which was backed by early investors in Uber, Robinhood, Calm, and Superhuman—spanning leadership roles in design, brand, and growth, with a track record of driving product strategy, scaling user bases, and delivering high-impact digital experiences.

I’m a design and growth leader building Rocket’s first Design Technology team, where I’m driving innovation at scale through systems thinking, rapid prototyping, and AI-powered tooling. With over a decade of experience at the intersection of design, product, and business strategy, I’ve built my career around helping organizations grow and adapt in rapidly evolving markets. Previously, I played a pivotal role at FlutterFlow—first leading growth to scale the platform from 250K to over 1.5 million global users, and later serving as Lead Product Designer to advance the platform’s design systems and user experience.


Beyond my work at Rocket and FlutterFlow, I've founded AGENZ, a creative agency serving venture-backed startups and enterprise organizations. I also actively advise multiple AI and tech startups, including MakeWell, PlayerFinder, and TrueLetter, and have co-founded ventures like Valley, which was backed by early investors in Uber, Robinhood, Calm, and Superhuman—spanning leadership roles in design, brand, and growth, with a track record of driving product strategy, scaling user bases, and delivering high-impact digital experiences.

Work

Lead Design Engineer, Rocket

(2025 - Present)

Design, Prev Growth, FlutterFlow

(2023 - Present)

CTO, Valley

(2022 - 2023)

Design, Bru

(2021 - 2022)

CEO, AGENZ

(2018 - 2021)

CTO, Valley

(2022 - 2023)

Growth, FlutterFlow

(2023 - Present)

Design, Bru

(2021 - 2022)

CEO, AGENZ

(2018 - 2021)

Advising

PlayerFinder

TrueLetter

MakeWell

AppLabs

Projects

Makeway

Kosmos (Acquired)

TweePT3 (Acquired)

Projects

Valley
DreamBrush
TweePT3
Kosmos
PlayerFinder
11:11 Affirmations
FISH
Sommeli-AI
Glimmr RSVP
MakeWell
Piper Phillips
BRU Beer
AI Pet Generator
BRU Beer
PianoFlow
MealPlanner
YumEase
Blueprint Stats

© 2024 Will Hobick

Based in NYC