As a founding design engineer and growth leader, I work at the intersection of design, engineering, and business. I currently lead Rocket’s first Design Engineering team, where I build and ship AI powered tools, systems, and prototypes that drive innovation at scale. My work spans product strategy, interface craft, and hands on technical execution, with a focus on building durable systems that raise quality, velocity, and consistency across large organizations.
Over the past decade, I’ve operated across design, growth, and product leadership roles in fast moving environments. At FlutterFlow, I led growth during the company’s breakout phase, scaling the platform from 250K to over 1.5M global users, before transitioning into Lead Product Designer to advance core design systems and user experience. Beyond my core roles, I’ve founded and advised ventures across AI, consumer, and developer tools, including AGENZ, MakeWell, PlayerFinder, and Valley, backed by early investors in Uber, Robinhood, Calm, and Superhuman.
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© 2026 Will Hobick
Based in NYC



















