Will Hobick

Will Hobick

I’m a design engineering

and product leader based in NYC.

I’m a design engineering

and product leader based in NYC.

About

About

I’m a design engineer and product leader exploring how AI is changing the way teams design, build, and ship. I currently lead Design Engineering at Rocket, powering products used by 1 in 6 homeowners in the US. Previously, I led product for DreamFlow, the first text-to-app builder for Flutter, and held early growth and design roles at FlutterFlow, the leading Flutter app development platform.


I advise startups across AI and developer tooling, and I’m especially interested in what defines great product teams in the AI era: taste, judgment, and an obsession with impact over output.

Work

Founding Design Engineer, Rocket

(2025 - Present)

Design & Growth, FlutterFlow

(2023 - Present)

CTO & Cofounder, Valley

(2022 - 2023)

Design, Bru

(2021 - 2022)

Founder, AGENZ

(2018 - 2021)

CTO, Valley

(2022 - 2023)

Design & Growth, FlutterFlow

(2023 - Present)

Founding Design Engineer, Rocket

(2025 - Present)

Design, Bru

(2021 - 2022)

CEO, AGENZ

(2018 - 2021)

Projects

Popp Chains

Makeway

PlayerFinder

Makewell

Kosmos (Acquired)

TweePT3 (Acquired)

Popp Chains

Makeway

PlayerFinder

Makewell

Kosmos (Acquired)

TweePT3 (Acquired)

Explorations

© 2026 Will Hobick

Based in NYC