I’m a design engineer and product leader exploring how AI is changing the way teams design, build, and ship. I currently lead Design Engineering at Rocket, powering products used by 1 in 6 homeowners in the US. Previously, I led product for DreamFlow, the first text-to-app builder for Flutter, and held early growth and design roles at FlutterFlow, the leading Flutter app development platform.
I advise startups across AI and developer tooling, and I’m especially interested in what defines great product teams in the AI era: taste, judgment, and an obsession with impact over output.
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© 2026 Will Hobick
Based in NYC



















