This post is pulled from Will’s agency, AGENZ.
Designing a website for your brand is one of the most crucial decisions you will ever make. Since businesses are looking to make their online transition successful in 2021, they must create high-quality and functional websites for their target audiences. Unfortunately, we have realized that there is a lot of misinformation making rounds on the internet when it comes to providing tips for successful website design. This is why we have decided to share essential website design tips that you can implement right away on your site.
Your business website will not help you if its speed doesn’t match your target audience’s expectations. You have to make sure that your website loads quickly because it will affect the conversions and, most importantly, the bounce rate of your site. The reducing attention span of the online users is something you should consider when optimizing your site for speed. The average loading speed that Google recommends is 3 seconds. Use the Google Pagespeed tool to find out where your website is lacking when it comes to speed.
Hick’s Law is a perfect point of reference that you can use while designing your website. Hick’s law states that the more choices you provide an individual, the longer the individual takes to make a decision. If you can limit the number of choices you give the site’s visitors, you might significantly boost the conversions for your business. You can make use of Hick’s laws in the following ways –
One of the best ways to ensure a seamless user experience on your site is by prioritizing scrolling over clicking. It is very tempting to add information into sliders or accordions. But most website owners tend to mess up the whole process. Instead of compressing information into these elements, you must just put everything on one long page. A recent study to understand the effects of having a short sales page vs. having a page that is 20 times longer suggests that conversions can increase up to 30% if you let users scroll more.
One of the main functions of creating a business website is to guide the visitors to get the information they are looking for. This makes it essential for you to add elements that can help you to direct their focus. One of the best ways to do that is by adding more direct visual cues. You can add images of people looking in a specific direction and put your textual content accordingly. Humans tend to look in the same direction as the people they see on the screen. Even adding an arrow on your pages can help you direct attention.
Lastly, you’ll have to make good use of the conformity bias, i.e., the tendency of humans to do as others do. One way to leverage the conformity bias is by adding social proof to your website. If you can successfully show that people have a positive perception of your products and services, you will drive more conversions to your site.
We highly recommend you follow the website design tips mentioned above, especially if you don’t have much experience in website designing. You can always hire professional website developers to get the most out of your website. Have questions? Contact us or keep reading on our blog!