This post is pulled from Will’s agency, AGENZ.
The cut-throat competition between brands is only getting fierce. This makes it all the more important to work on branding and make yourself unique and recognizable. But, how do you do it? First, take a deep breath. Second, follow this six-step guide to develop a brand design that pushes your company to the top. Let’s get started, shall we?
A company’s branding should be aligned to its long-term and short-term goals. As a business owner, you will have to set the priorities and values for your branding design. It will give the design team something to work with and a direction to go. Although the goals can be modified during the creative process, you should never ignore identifying the basic business and branding goals.
The next step to branding design is market research. In this, you shortlist competitors and conduct an in-depth analysis. This information can be used to develop an effective branding strategy that helps your brand stand out. You will be learning from the mistakes your competitors made and how they affected their market share. At the same time, you should consider your target audience and include qualities that help you gain their trust.
The most crucial part of any branding strategy is the logo. The logo or brand identity is essentially the face of your brand that enables it to connect with the target audience. You will have to set the task, conduct audience and market research, choose the color palette, sizes, patterns, and determine other factors. This is the part of the branding design process that will take the most time. After all, a well-thought logo does give your brand a massive advantage.
Indeed, logo design is the visual representation of your brand. But, several other elements like typography and mascots also affect your branding design strategy. Elements like these help companies personalize their brand and stand out in the competition. Let the creativity flow when giving your brand a personality. However, make sure you align the personalization with the set brand goals.
Next, design the brand items like business cards, letterheads, envelopes, billboards, banners, t-shirts, hats, and material for vehicle branding. These branding elements are corporate branding assets that you will use regularly. We highly recommend you put unwavering attention while preparing them as they help brands convey marketing messages. More often than not, these corporate branding assets set the tone for B2B and B2C communication.
Lastly, you should develop a style guide that helps your employees and business partners use the assets properly. A style guide is essentially a document that provides instruction on ways to use the assets. You should add different scenarios or case studies where the assets can be used. The guide will help achieve uniformity in branding.
Branding is how you represent your company. So, don’t rush through the process mentioned above. Give your team adequate time and information to develop a solid branding design strategy for your company. Loved reading this content? Don’t forget to check out other informative posts on our blog!