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August 3, 2021 - A Brief Guide to Brand Design
August 3, 2021
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This post is pulled from Will’s agency, AGENZ.
What are the top branding design trends of 2021? If you were looking to take your branding game to the next level, you have landed just on the right page. We have shortlisted the seven most happening branding design trends that will help improve your marketing strategy. So without wasting any time, let’s get started!
‘Abstract’ is a branding design trend in huge demand. But, geometric shapes-centric brand design trends are also making noise. Why? These are easier to create and replicate. Also, geometric shapes help brands achieve consistency in visual content. It is an excellent way to incorporate minimalistic designs into your content without compromising its originality.
Text videos are simple videos that make use of branding elements like fonts, colors, and logos. Since video consumption is at an all-time high, creating video content for branding purposes makes perfect sense. Fortunately, text videos are not difficult to create. The turnaround time is quite fast, helping you publish more video content.
Data visualization has helped develop better visual marketing strategies. These have allowed brands to create content that generates more interest and attention. Data visualization tactics help present data and numbers in a professional yet interesting way that keeps the audience absorbed.
Logos have always been an integral part of branding. A high-quality logo helps to improve the brand’s recall value. But, you shouldn’t stop there. Motions logos have redefined branding design since they hold the user’s attention longer than traditional logos. We highly recommend animating your brand logos and turn them into motion logos. Use motion logos on the website, social media pages, and content.
The dark mode is a huge branding design trend that goes on to improve customer experience. Applications and operating systems have offered dark mode options to the users. In this, the UI changes color contrast to reduce eye strain. The design elements on the applications also adapt to the dark mode.
Minimalism is a highly trending branding design choice that is going strong in 2021. This style makes the best use of white space, visuals, and textual elements. Minimalism makes sure that customers are focusing on elements that matter the most. This further allows them to gain the required information quickly, even on smaller screens.
The rise of social media slide decks has put content marketers to work. This branding design trend leverages social media channels like Instagram and LinkedIn to develop slide decks. Such type of content is known to maximize engagement and boost account growth. It is also a handy tool to generate brand awareness as you can drive the followers to your business website.
The 2021 branding design trends mentioned above will help your brand leverage the positivity and inclusivity you want to reflect. They will improve your brand’s overall aesthetics and create better customer experiences. Which branding design trend did you like the most? Let us know in the comments. Loved reading this post? Don’t forget to check other informative posts on our blog!
