This post is pulled from Will’s agency, AGENZ.
TikTok is the sugar rush brands just can’t get enough. It is a massive marketing opportunity that can turn you into an overnight sensation. So, what do you need to succeed on TikTok? If you ask Will – a perfectly customized and well-thought TikTok marketing strategy. He is here to help you design one on your own. Check out some tried-and-tested TikTok marketing tactics that will give your brand that boost it deserves!
Influencer marketing has a massive impact on TikTok. You can easily find influencers with over a million (engaged) followers. Use a significant chunk of your marketing budget and partner with these influencers.
Why? Their audience might want to buy products. And since their favorite ‘internet celebrity’ is endorsing them, they might want to buy more. This is a perfect example of how word-of-mouth and influencer marketing work.
Note, the important thing is approaching influencers that create videos in your niche. Connect with us to find the right influencer for your brand.
Although Will will create a TikTok hashtag strategy exclusive to your brand, we want you to use a few simple tactics to find effective hashtags. First, begin your search for trending hashtags from the Discover page.
Navigate your way to the currently trending hashtags and scroll through them to find the ones that match your industry. Also, look for challenge-specific hashtags you can put your spin on.
Some time-tested general hashtags can improve your reach on the platform. These have a high popularity and can get you more eyes on your content. Use hashtags like:
Again, these hashtags are very general and can be used on all content you publish on TikTok. However, Will Hobick suggests you develop a hashtag strategy anyway.
Do you have the capacity to produce branded content? Then don’t waste time and start creating content that can go viral. Why? Only viral content gets noticed on TikTok.
Thankfully, there is an excellent way to go viral on the platform. Create original content that leverages the ‘trend’ culture on social media.
Use the Discover page to track hashtags that trend and develop content around them. Then, find out how you can weave a story around the trend and give it your branded touch.
It would be harsh to say implementing these tips is simple for every brand. In our experience, business owners don’t have the creative capacity or time to push their brands on TikTok. And that’s why we approach them with our exclusive TikTok marketing strategy.
TikTok marketing doesn’t produce results with a one-size-fits-all strategy.
Our team will work to know your brand inside and out. After all, we design strategies that work for you. So, what are you waiting for? Connect with us today! Loved reading this post? Don’t forget to check out other informative posts on the blog.