Creating a LinkedIn profile is a great decision, especially if you are a student or a professional searching for a job. It is an essential online platform that will help you develop your professional network. Not just that, it gives the employers an opportunity to check your skills and contact you for a suitable position. So, how can you create an exceptional LinkedIn profile to improve your chances of employment? Let’s find out.
Create a summary that reflects your purpose
The profile summary is one of the most critical pieces of information recruiters will consume on your profile. After all, it shows who you are and what you intend to accomplish with your professional and personal life. Prepare a summary, keeping in mind that a potential recruiter might read it. Add skills, interests, passions, and motivations that make you unique. Let the creativity flow!
Use a picture that shows the professional you
Everything that you put on LinkedIn should reflect your professionalism. Accept this as a rule of thumb – “Anything that is not professional is inappropriate on LinkedIn.” So, add a profile picture that is high-quality, bright, and clear. Use a simple background to help recruiters remember your face. Crop the picture so that only your face is visible in the profile picture.
Add education and current position
When you add education or previous/current employment, it will become easier to grow your connections on LinkedIn. Not just that, it will get easier for recruiters to find on the platform. Don’t ignore the attributes related to education. Fill in the degree type and the years spent studying. Add certifications, internships, and previous job positions if you can.
Include five or more skills in the profile
Many recruiters are looking for specific skills and are not concerned with your education or professional career. So, add the skills you spent time learning in school or college or working in an organization. Take some time out to research other profiles that you find perfect for your industry. Make a list of skills that you should have and start learning them. Add once you perfect the shortlisted skills.
Share your location to get more profile visits
Add location to your profile so that recruiters looking for candidates in your geographic area can connect with you. The information can even help your network grow since ‘location’ can be used as a filter on the search page. It is an excellent way to improve your visibility on LinkedIn.
Be a part of the online conversation
Lastly, don’t forget that LinkedIn is a social media channel as well. To get better at it, you will have to become a part of the conversation happening around your industry. Create content and publish it on your profile. Share relevant posts and encourage people to comment. The idea is to create a meaningful relationship with your professional network.
There you have it. LinkedIn should be your go-to online platform where you can present your professional life in the most structured and useful way. Keep growing the profile and connect with more people in your industry to get the best results. Did you find this content useful? If you did, don’t forget to check out other informative posts on our blog!
Will Hobick, 21, is an entrepreneur, designer and founder of AGENZ - a digital creative agency focused on building tomorrow's biggest brands.
Will has worked with marketing leaders around the US and businesses backed by today’s top influencers. Crafting mobile applications, designing stunning websites and asking the right questions to challenge brand decisions, he brings value through his confidence, leadership and years of marketing experience in the digital age.
Will works as a full-service marketing agency. From start to finish, he has mastered the skills of visual design, motion design, UI/UX design, and builds client relationships that are unmatched.